DEMO Mock · Telar Vertical · E-commerce ← all demos
Free shipping over Q 800 nationwide Handmade by 47 weavers across Guatemala
Maya weaver in traditional huipil at her loom
Autumn Collection · 2026

Hand-woven. Hilo a hilo, de los altos de Guatemala.

48h shipping nationwide. Verified fair trade.

47 weavers 12 cooperatives 142 unique pieces
// best sellers

The pieces that go fastest.

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Camino Quetzal best seller

Camino Quetzal

2.4m natural thread · maya

Q 1,250

Servilletero Atitlán

Servilletero Atitlán

pack of 4 cotton · plant dye

Q 380

Manta Cobán limited

Manta Cobán

queen size wool · pedal loom

Q 2,100

Cojín Sololá

Cojín Sololá

45×45 reclaimed huipil

Q 425

Tapete San Juan

Tapete San Juan

1.8×1.2 virgin wool · indigo dye

Q 3,250

Bolsa mercado Chichi

Bolsa mercado Chichi

handwoven reinforced · daily use

Q 295

Mantel huipil grande

Mantel huipil grande

2.5×1.6 Sacatepéquez collection

Q 1,650

Posa-vasos x 6

Posa-vasos x 6

full set cochineal dye

Q 180

// who weaves

Behind every thread, a story.

We work directly with weavers in six regions of Guatemala. No middlemen, fair prices and respected timelines.

Doña Cecilia Ixchel

Doña Cecilia Ixchel

Sololá · 32 years weaving

Learned to weave on the backstrap loom at age nine. Her ceremonial huipil — natural cotton and plant dyes — takes four months of daily work. She leads a circle of twelve women in San Juan.

Don Mario Sis

Don Mario Sis

Quetzaltenango · 40 years on the pedal loom

Third generation of weavers in his family. He works wool sourced directly from highland shepherds. His Cobán blankets have warmed weddings, births and goodbyes for four decades.

Familia Sis-Tzep

Familia Sis-Tzep

San Juan La Laguna · cooperative founded 2008

Five sisters who reclaimed the regional natural dyes — indigo, cochineal, brazilwood, sacatinta. They grow the indigo themselves and share the craft with young apprentices.

47 weavers and 12 cooperatives in our network

// regional map

Six regions, six different hands.

Each zone has its own motif, its dye, its technique. A Sololá huipil is never confused with one from San Antonio Aguas Calientes.

  • 01
    Sololá ceremonial huipiles
    14 weavers
  • 02
    Quetzaltenango wool throws & blankets
    9 weavers
  • 03
    San Juan La Laguna natural dyes · indigo
    8 weavers
  • 04
    Chichicastenango cotton table runners
    7 weavers
  • 05
    Cobán ikat-weave textiles
    5 weavers
  • 06
    San Antonio Aguas Calientes fine brocades
    4 weavers
// our promise

Four promises, no asterisks.

Natural fibres

Organic cotton and highland sheep wool. Zero polyester.

Fair trade

The weaver receives 55–70% of the final price, no middlemen.

Biodegradable packaging

Recycled paper, reusable cotton bag, zero single-use plastic.

Carbon-offset shipping

Every parcel offsets its footprint through the Bosque Maya cooperative.

// verified reviews

What folks who already own a piece say.

I ordered the runner for our Christmas table and it arrived in two days. The texture and colours are even more vivid in person. The weaver's note made me cry.
Lucía P.
Lucía P. Guatemala City · Camino Quetzal
Bought the wool throw for my parents. Three winters later it looks just as good. Worth every quetzal.
Andrés M.
Andrés M. Quetzaltenango · Manta Cobán
Knowing it's reclaimed huipil and the family behind it gets a fair deal makes me want to buy everything here.
Sofía T.
Sofía T. Antigua · Cojín Sololá
Arrived in Texas within a week, perfectly packed, with a tag bearing the weaver's name. A piece with soul.
Ricardo H.
Ricardo H. Houston, USA · Tapete San Juan
// newsletter

10% off your first order + early access to unique pieces.

Once a month. Weaver stories, new collections, limited editions. No spam, promise.

// seo + ux · E-commerce

How we rank it and how it converts.

The patterns we apply whenever the vertical is e-commerce — search intent, schema markup, copy and UX decisions.

buy size 9 sneakersbrand + model + shippingdiscount · coupon
SEO·catalogue
  • Schema Product + Offer + AggregateRating
  • Facets that don't create dupes — strict canonical
  • Clean Merchant Feed (price, stock, GTIN)
  • Category pages with real copy, not filler
UX·checkout
  • Search-as-you-type tolerant to typos + accents
  • Cart persistent across devices
  • Local payments (Visanet, instalments, transfer)
  • Shipping + cost visible before step 3
Checkout 3 steps
Cart-abnd ≤ 65%
Feed live · stock
// under the hood

What we actually ship.

The mock above is the visible face. This is what runs underneath — patterns specific to the e-commerce vertical.

// how much

Three ways to build Telar.

Essential · 2–3 wk One strong page, ready to sell. Q 11,000 – Q 17,000 $1,400 – $2,200
Studio · 4–6 wk What most clients actually pick. Q 25,000 – Q 40,000 $3,200 – $5,100
Atelier · 8–12 wk Bespoke product. No ceiling. Q 58,000 – Q 95,000 $7,400 – $12,200
start this project

// ranges in GTQ — USD reference — full breakdown on the pricing page →